# CLAIR — Launch Retrospective Template
**Date:** [Week 1 End Date]
**Prepared by:** [Name]
**Period:** Launch Day through Day 7
---
## Executive Summary
[2-3 sentences: Did the launch meet targets? What was the overall outcome? What is the single most important takeaway?]
**Overall assessment:** [Exceeded / Met / Partially Met / Missed] targets
**Headline number:** [Total waitlist signups in Week 1] signups against [target] target ([X]% of goal)
---
## Metrics vs. Targets
### Primary KPIs
| Metric | Target | Actual | Delta | Status |
|--------|--------|--------|-------|--------|
| Waitlist signups (Week 1) | 500 | — | — | — |
| Batch 1 invitations sent | 100 | — | — | — |
| Batch 1 acceptance rate | 80% | — | — | — |
| Paid Early Access activations | — | — | — | — |
| Week 1 revenue | — | — | — | — |
### Acquisition Metrics
| Metric | Target | Actual | Delta |
|--------|--------|--------|-------|
| Total site sessions | 5,000 | — | — |
| Unique visitors | 4,000 | — | — |
| Signup conversion rate | 8-12% | — | — |
| Bounce rate | < 55% | — | — |
| Average session duration | — | — | — |
### Email Metrics
| Metric | Target | Actual | Delta |
|--------|--------|--------|-------|
| VIP Invite open rate | 50% | — | — |
| VIP Invite click rate | 12% | — | — |
| Waitlist Welcome open rate | 45% | — | — |
| Unsubscribe rate | < 0.5% | — | — |
| Spam complaint rate | < 0.1% | — | — |
### Social Metrics
| Platform | Followers Gained | Engagement Rate | Profile Visits | Bio Link Clicks |
|----------|-----------------|----------------|----------------|-----------------|
| Instagram | — | — | — | — |
| TikTok | — | — | — | — |
| X/Twitter | — | — | — | — |
| LinkedIn | — | — | — | — |
### Paid Media Metrics
| Platform | Spend | Impressions | Clicks | CTR | CPC | Signups | CPA |
|----------|-------|------------|--------|-----|-----|---------|-----|
| Meta | — | — | — | — | — | — | — |
| TikTok | — | — | — | — | — | — | — |
| Google Display | — | — | — | — | — | — | — |
| LinkedIn | — | — | — | — | — | — | — |
| **Total** | — | — | — | — | — | — | — |
---
## Top 3 Wins
### Win 1: [Title]
**What happened:** [Description]
**Why it matters:** [Impact on launch goals]
**Evidence:** [Metric or observation]
**Action:** [How to replicate or amplify]
### Win 2: [Title]
**What happened:** [Description]
**Why it matters:** [Impact on launch goals]
**Evidence:** [Metric or observation]
**Action:** [How to replicate or amplify]
### Win 3: [Title]
**What happened:** [Description]
**Why it matters:** [Impact on launch goals]
**Evidence:** [Metric or observation]
**Action:** [How to replicate or amplify]
---
## Top 3 Misses
### Miss 1: [Title]
**What happened:** [Description]
**Expected outcome:** [What we planned]
**Actual outcome:** [What occurred]
**Root cause:** [Analysis]
**Corrective action:** [Specific steps for Week 2]
### Miss 2: [Title]
**What happened:** [Description]
**Expected outcome:** [What we planned]
**Actual outcome:** [What occurred]
**Root cause:** [Analysis]
**Corrective action:** [Specific steps for Week 2]
### Miss 3: [Title]
**What happened:** [Description]
**Expected outcome:** [What we planned]
**Actual outcome:** [What occurred]
**Root cause:** [Analysis]
**Corrective action:** [Specific steps for Week 2]
---
## Channel Breakdown
### Best Performing Channel
**Channel:** [Name]
**Signups attributed:** [Number]
**Conversion rate:** [%]
**CPA:** [$]
**Key insight:** [Why this channel outperformed]
**Week 2 action:** [Scale, optimize, or maintain]
### Worst Performing Channel
**Channel:** [Name]
**Signups attributed:** [Number]
**Conversion rate:** [%]
**CPA:** [$]
**Key insight:** [Why this channel underperformed]
**Week 2 action:** [Fix, reduce budget, or pause]
### Channel Attribution Table
| Channel | Signups | % of Total | CPA | Conversion Rate | Week 2 Budget Change |
|---------|---------|-----------|-----|----------------|---------------------|
| Organic social | — | — | — | — | — |
| Paid social (Meta) | — | — | — | — | — |
| Paid social (TikTok) | — | — | — | — | — |
| Email | — | — | — | — | — |
| Influencer | — | — | — | — | — |
| Direct / organic search | — | — | — | — | — |
| Referral | — | — | — | — | — |
---
## Content Performance by Pillar
| Pillar | Posts Published | Total Engagement | Signups Attributed | Best Performer |
|--------|---------------|-----------------|-------------------|---------------|
| Exclusivity | — | — | — | [Post title/description] |
| Safety | — | — | — | [Post title/description] |
| Intelligence / Product Ed | — | — | — | [Post title/description] |
| Culture | — | — | — | [Post title/description] |
| Social Proof | — | — | — | [Post title/description] |
**Top performing content piece:** [Description, platform, metrics]
**Lowest performing content piece:** [Description, platform, metrics, why]
---
## Technical Issues Log
| Issue | Time Detected | Time Resolved | Impact | Root Cause | Prevention |
|-------|--------------|--------------|--------|-----------|-----------|
| — | — | — | — | — | — |
| — | — | — | — | — | — |
| — | — | — | — | — | — |
---
## Feedback Themes
### From Early Access Members (Batch 1)
| Theme | Frequency | Sentiment | Action |
|-------|-----------|-----------|--------|
| — | — | — | — |
| — | — | — | — |
| — | — | — | — |
### From Social Media Mentions
| Theme | Frequency | Sentiment | Action |
|-------|-----------|-----------|--------|
| — | — | — | — |
| — | — | — | — |
| — | — | — | — |
### From Influencer Partners
| Theme | Frequency | Sentiment | Action |
|-------|-----------|-----------|--------|
| — | — | — | — |
| — | — | — | — |
---
## A/B Test Results (Week 1)
| Test # | Hypothesis | Variant A | Variant B | Winner | Lift | Confidence | Deployed |
|--------|-----------|-----------|-----------|--------|------|-----------|----------|
| 1 | CTA language | "Join the waitlist" | "Request your invitation" | — | — | — | — |
| 2 | Hero screenshot | Without compatibility score | With 87% compatibility score | — | — | — | — |
---
## Week 2 Priorities
### Must Do (This Week)
1. [Priority 1 — specific, measurable action]
2. [Priority 2 — specific, measurable action]
3. [Priority 3 — specific, measurable action]
### Should Do (If Capacity Allows)
4. [Priority 4]
5. [Priority 5]
### Investigate
6. [Open question requiring research or data]
7. [Open question requiring research or data]
### Budget Reallocation (If Needed)
| Channel | Current Weekly Budget | Proposed Change | Rationale |
|---------|---------------------|----------------|-----------|
| — | — | — | — |
| — | — | — | — |
---
## Next Retrospective
**Date:** [Week 2 End Date]
**Focus areas:** [Based on Week 1 findings]
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*CLAIR — Dating, Decoded. | askclair.io | Early Access 2026*