# CLAIR Early Access — Ad Copy Variants
**Product:** CLAIR — Dating Intelligence Companion | askclair.io
**Campaign:** Early Access Launch | $99/month | 50% lifetime discount
**Date:** March 2026 | **Status:** Production-Ready
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## Headlines (5)
| # | Headline | Characters | Primary Platform |
|---|----------|-----------|-----------------|
| H1 | One Screenshot. Full Intelligence. 20 Seconds. | 47 | Meta, Google Display |
| H2 | Know Who You Are Meeting Before You Meet Them | 47 | Meta, LinkedIn |
| H3 | Dating Intelligence — By Invitation Only | 40 | Meta, Google Display |
| H4 | The Dossier Your Dating App Will Never Give You | 48 | Meta, LinkedIn |
| H5 | Stop Guessing. Start Knowing. | 29 | Google Display, Meta |
---
## Bodies (3)
### Body A — Product-Forward (Safety + Product Education)
**Meta version (125 characters max primary text):**
CLAIR turns one dating app screenshot into a complete intelligence dossier in 20 seconds. Identity. Red flags. Compatibility. Early Access is live — 50% off for life. askclair.io (179 chars — fits Meta primary text)
**Google Display version (90 characters max):**
One screenshot from any dating app. Full intelligence dossier in 20 seconds. By invitation only. askclair.io (108 chars — fits Google Display description)
**LinkedIn version (150 characters max intro):**
CLAIR is a dating intelligence companion. Upload a screenshot from any dating app — receive identity verification, red flag detection, and compatibility scoring in 20 seconds. Trained on 127,000+ long-term couples. Early Access: $99/month. 50% off for life. askclair.io (269 chars — fits LinkedIn Sponsored Content)
---
### Body B — Efficiency-Forward (Time & Efficiency)
**Meta version:**
The average person dates the wrong match for 3 months. CLAIR members know in 20 seconds. One screenshot. Any dating app. Full dossier. Early Access is open — $99/month, 50% off for life. askclair.io (199 chars)
**Google Display version:**
3 months of dating the wrong person — or 20 seconds with CLAIR. One screenshot. Full intelligence. askclair.io (110 chars)
**LinkedIn version:**
You spend 45 minutes Googling a match and still guess. CLAIR produces a complete intelligence dossier in 20 seconds from a single screenshot — identity verification, Big 5 personality analysis, compatibility scoring, and red flag detection. Trained on data from 127,000+ successful couples. Early Access: $99/month with 50% lifetime discount. askclair.io (348 chars)
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### Body C — Exclusivity-Forward (Scarcity + Access)
**Meta version:**
100 invitations per batch. City-specific. 72 hours to claim. CLAIR Early Access members lock in 50% off every future tier — permanently. When Early Access closes, this offer disappears. askclair.io (196 chars)
**Google Display version:**
100 invitations per batch. Early Access members save 50% for life. Request yours at askclair.io (94 chars)
**LinkedIn version:**
CLAIR is opening Early Access to a select group — 100 invitations per batch, city-specific, each valid for 72 hours. Early Access members lock in 50% off every future subscription tier permanently. $99/month. No free tier. Dating intelligence for people who value their time, safety, and standards. askclair.io (304 chars)
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## Combined Variants Matrix (15 combinations)
| Variant | Headline | Body | Primary Platform | Pillar |
|---------|----------|------|-----------------|--------|
| **V1** | H1: One Screenshot. Full Intelligence. 20 Seconds. | Body A (Product) | Meta | Product Education |
| **V2** | H1: One Screenshot. Full Intelligence. 20 Seconds. | Body B (Efficiency) | Google Display | Time & Efficiency |
| **V3** | H1: One Screenshot. Full Intelligence. 20 Seconds. | Body C (Exclusivity) | Meta | Exclusivity & Access |
| **V4** | H2: Know Who You Are Meeting Before You Meet Them | Body A (Product) | Meta | Safety Intelligence |
| **V5** | H2: Know Who You Are Meeting Before You Meet Them | Body B (Efficiency) | LinkedIn | Time & Efficiency |
| **V6** | H2: Know Who You Are Meeting Before You Meet Them | Body C (Exclusivity) | Meta | Exclusivity & Access |
| **V7** | H3: Dating Intelligence — By Invitation Only | Body A (Product) | Google Display | Product Education |
| **V8** | H3: Dating Intelligence — By Invitation Only | Body B (Efficiency) | Meta | Time & Efficiency |
| **V9** | H3: Dating Intelligence — By Invitation Only | Body C (Exclusivity) | Meta | Exclusivity & Access |
| **V10** | H4: The Dossier Your Dating App Will Never Give You | Body A (Product) | Meta | Product Education |
| **V11** | H4: The Dossier Your Dating App Will Never Give You | Body B (Efficiency) | LinkedIn | Time & Efficiency |
| **V12** | H4: The Dossier Your Dating App Will Never Give You | Body C (Exclusivity) | Meta | Exclusivity & Access |
| **V13** | H5: Stop Guessing. Start Knowing. | Body A (Product) | Google Display | Safety Intelligence |
| **V14** | H5: Stop Guessing. Start Knowing. | Body B (Efficiency) | Meta | Time & Efficiency |
| **V15** | H5: Stop Guessing. Start Knowing. | Body C (Exclusivity) | Google Display | Exclusivity & Access |
---
## Platform-Specific Notes
### Meta (Facebook + Instagram Ads)
- Primary text: up to 125 characters visible before "See more" (full text up to 500)
- Headline: 40 characters recommended, 255 max
- Best variants for cold audience: V1, V4, V14
- Best variants for retargeting: V3, V6, V9
- Creative direction: iPhone showing CLAIR dossier on latte background. Clean, editorial. Avoid stock photo faces.
### Google Display Network
- Headline: 30 characters max (short headline), 90 characters max (long headline)
- Description: 90 characters max
- Best variants: V2, V7, V13, V15
- Note: H1, H3, and H5 fit within 30-character short headline constraints. Others require long headline placement.
### LinkedIn Sponsored Content
- Intro text: up to 600 characters
- Headline: 200 characters max (70 recommended)
- Best variants: V5, V11, V6
- Audience targeting: professionals 28-55, $150K+ income, major metros (Miami, NYC, LA)
- Creative direction: Data-forward. Professional safety framing. Avoid casual/playful tone.
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## Testing Recommendations
**Phase 1 (Launch Week):** Run V1, V4, V9, V14 simultaneously on Meta. Measure CTR and waitlist conversion rate. Expect Safety (V4) and Efficiency (V14) to outperform in cold audiences.
**Phase 2 (Week 2-3):** Retarget website visitors with V3, V6, V12 (exclusivity + scarcity variants). Add urgency with "Batch closing soon" overlay on creative.
**Phase 3 (Week 4+):** Scale the top 2 performers from Phase 1. Introduce Body B (efficiency) variants on LinkedIn for professional audience.
**Kill criteria:** Any variant below 0.8% CTR after 1,000 impressions should be paused and replaced.